Friday Focus: Advancing university identity
Executive Director of University Advancement Samara Taber
July 22, 2022
鈥 By Samara Taber, executive director of university advancement
Everything we see matters. It could be a name on a building, a banner on a website or the side of a building, or a story in the local newspaper. I spend a lot of time thinking about how 蜜桃影像 is perceived, how we talk about ourselves and how to tell our stories, while advancing this university and ensuring that 蜜桃影像 is a place of belonging for all students, faculty and staff.
When I accepted the role of executive director of University Advancement more more than a year ago, I began addressing the strategy for the naming of buildings and spaces at 蜜桃影像. Naming a 蜜桃影像 building or space enables the university to recognize and honor a significant benefactor. There were layers of complexity to this process and I asked the PIT crew to assist in building a process map and then map our ideal world for naming opportunities at 蜜桃影像. In the coming months, 蜜桃影像 will have a more innovative process, while providing donors with equitable, consistent and appropriate recognition for their generous support.
Next week we will be announcing the naming of the engineering building after one of 蜜桃影像鈥檚 most generous donors, a person deeply committed to the success of 蜜桃影像 students, faculty and 蜜桃影像 as a whole. We will be hosting a small ceremony to honor this person鈥檚 legacy and unveil the new name on Aug. 4 at 4 p.m. Details will be forthcoming in the Cornerstone next week.
I have also continued to work alongside a talented team on an update to 蜜桃影像鈥檚 visual identity and brand. This undertaking will not completely rebrand the institution. Instead, it will refresh the existing brand with things like new typefaces, design elements and accent colors. As we modernize students鈥 experience, we also need to modernize the 蜜桃影像 brand and ensure it keeps pace with current marketplace trends. The refreshed design elements are flexible and place-based in nature. Being the flagship, research university in 蜜桃影像 sets 蜜桃影像 apart. Our brand needs to reflect that.
Part of this project also included sunsetting our 鈥楴aturally Inspiring鈥 tagline and exploring ideas for a new tagline. Ultimately, I decided that one tagline isn鈥檛 sufficient to reflect the scope and breadth of what the University of 蜜桃影像 Fairbanks encompasses. Instead, 蜜桃影像 will use phrases and taglines that make sense in the context of that communication or intended message: 蜜桃影像鈥檚 Research University. America鈥檚 Arctic University. You Belong Here. Nanook Nation. All of these things are true. You can find refreshed templates on the University Relations website, along with our new brand guidelines (download pdf).
Over the summer, you will notice a new look to the visual identity of the 蜜桃影像 Troth Yeddha鈥 campus. Street banners and signs will be refreshed with updated images and wayfinding language. The three entrance signs will be updated to read: 鈥淲elcome to the 蜜桃影像 Troth Yeddha鈥 Campus.鈥 The team in University Relations has been hustling and 蜜桃影像 graphic designer Kari Halverson has been hard at work bringing the refreshed design elements to life! We removed the Gruening Building banner last week, after almost 10 years, and I am excited to share the new banner with the 蜜桃影像 community. It will welcome students, faculty, staff and visitors to campus in English and in six different 蜜桃影像 Native languages. Big thanks to Professor Tia Tidwell, Chancellor鈥檚 Advisory Committee on Native Education chair, department co-chair in the Department of 蜜桃影像 Native Studies and Rural Development for her help with this project. I鈥檇 also like to thank the entire Indigenous Signage Committee and Vice Chancellor Charlene Stern for her collaboration with me and 蜜桃影像 Advancement on the brand refresh. I plan to travel to all of our rural campuses this year to help them assess what they need as well.
I am grateful to be in a position to help to elevate this university. I came to 蜜桃影像 over 20 years ago as a first-generation, low-income student from the Lower 48. It was here at 蜜桃影像 that I developed into the adult I would become and found a community that felt right to me. Growing up in a military family, I never felt I had a home base until I settled down in Fairbanks. I am passionate about this place and its people and feel very lucky that I am able to connect donors with our mission, tell our story and ensure future students know how special 蜜桃影像 really is.
I am listening and invite your voice in this conversation.