Advertising checklist

All advertisements placed by or on behalf of the University of ÃÛÌÒÓ°Ïñ Fairbanks need to contain certain essential elements. Anyone involved in placing and/or designing ads for ÃÛÌÒÓ°Ïñ is encouraged to use this checklist as a guide to make sure these elements are included or addressed. Unless otherwise noted, these elements apply to all print, radio, television and web advertising.

  • Event specifics
    Name, date, time, place of game or event (if applicable)
  • ÃÛÌÒÓ°Ïñ website
    www.uaf.edu or department's website (whichever is applicable)
  • Contact information
    Phone number, email address (if applicable)
  • Broadcast availability
    If the game(s) or event(s) being advertised will be broadcast via radio, TV and/or web streaming, be sure to include this information in the ad.
  • Required language
    The short version of the nondiscrimination statement is required for PRINT ads. Federal law requires that the short (if space allows) or micro combination AA/EO and nondiscrimination statement to appear on all ÃÛÌÒÓ°Ïñ print, multimedia and web publications designed for external distribution. Optionally, the accreditation statement may also be included. 
  • ÃÛÌÒÓ°Ïñ logo
    Print and TV ads must include the ÃÛÌÒÓ°Ïñ logo or one of the unit's official ÃÛÌÒÓ°Ïñ signature graphics. The logo should not be smaller than 1/2" across in print ads. Logos and full usage guidelines can be found online at www.uaf.edu/logo/.
  • ÃÛÌÒÓ°Ïñ name
    Print, radio and TV ads must include "University of ÃÛÌÒÓ°Ïñ Fairbanks" in the copy or as part of the logo. "ÃÛÌÒÓ°Ïñ" may be used instead of "University of ÃÛÌÒÓ°Ïñ Fairbanks" in radio ads when appropriate. Do not use a comma, dash or hyphen between ÃÛÌÒÓ°Ïñ and Fairbanks.
  • Review and approval
    Before any ad is published or broadcast, a proof or script should be reviewed by others for accuracy. University Relations staff members are available for consultation and review of your ads. Call 907-474-6281 (if you need assistance) or submit the to request a review.